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Unlock Your Company’s Success with a Strategic Financial Review

Are you ready to take your business to the next level?

Utilizing The Startup Station’s one-of-a-kind business modeling methodology, this Strategic Financial Review helps you identify and address common pitfalls that hinder your company’s growth and financial success.

At The Startup Station, we understand the challenges faced by executives and founders in their strategic planning journey, and we’re here to help you overcome them.

And we’re here to help you overcome them!

Our Strategic Financial Review focuses on resolving six critical areas that we often see preventing businesses from achieving their financial goals:

  • 01

    Misaligned sales strategy with financial forecast,
    including setting unattainable financial goals and not knowing how to adjust your strategy for different outcomes

  • 02

    Lack of an impact assessment
    about how growth or discontinuation of certain products will affect your operations

  • 03

    Inefficient cost structure,
    including duplicate costs across business lines and high-cost legacy contracts

  • 04

    Failure to understand cash sources and uses,
    especially failing to consider working capital and the associated liquidity needs during periods of pivoting or expansion

  • 05

    Missing, poorly defined or incorrectly tracked KPIs,
    which can create a distorted picture of profitability and prevent timely adaptation to market feedback

  • 06

    A less than optimal financing structure
    due to entering into debt or equity agreements without understanding all constraints and obligations

Interested in a complimentary 30-minute financial model review?

During our month-long engagement, we provide:

  • Strategic assessment:
    We’ll dissect your current strategy to pinpoint what’s working and what’s not. With data-driven insights, we’ll help you uncover the root causes behind your performance, whether you’re underperforming or overachieving

  • Transparency and alignment:
    We’ll map out a clear and transparent roadmap for your strategy; this roadmap will ensure that all stakeholders – investors, management, strategic partners and employees – are on the same page

  • Feasibility analysis:
    Are your business goals achievable? We’ll assess the feasibility of your objectives, providing insights into the capital requirements and a realistic timeline for achieving them

  • Roadmap to profitability:
    We’ll turn your strategy into actionable steps, working with you to develop a path to profitability that’s aligned with your strategy; this roadmap will include factors like capital, labor, regulations and product development constraints

  • Tools for better performance tracking:
    The business landscape is ever-changing; we’ll give you tools to quickly adapt to market feedback and make quick adjustments to keep your strategy on track

Our Process

Phase I: Information Gathering

This initial phase involves a thorough analysis and review of critical aspects to set the stage for your financial success. We’ll dive deep into:

Historical financial performance (up to 3 years)

We’ll meticulously examine your financial history, uncovering insights that pave the way for future growth

Strategic and sales plans

We’ll dissect your strategic and sales plans, including strategies to raise capital; with this comprehensive view, we’ll ensure your financial path aligns perfectly with your business goals

Financial model audit

Our experts will conduct a comprehensive audit of your financial model, ensuring it’s primed for optimal performance

Debt, equity and vendor agreements

We’ll scrutinize your outstanding debt, equity structures and vendor agreements, providing clarity and recommendations to maximize your financial stability

Data tracking systems

We’ll assess the systems you use to track data and evaluate their integration; this critical step ensures your data flows seamlessly, enhancing decision-making processes

KPI dashboard and reporting process

Our team will examine your current reporting process, especially your KPI dashboard; we’ll help you streamline and optimize your reporting for real-time insights

Cost audit

Every penny counts; we’ll conduct a cost audit to identify potential savings and efficiency improvements, ensuring your resources are utilized effectively

Phase II: Conversations with stakeholders

In this pivotal phase, we facilitate insightful dialogues with your leadership team to address the discoveries from Phase I and the challenges they currently confront.

We conduct five 90-minute interviews with key executives, including:

  • CEO
  • CFO or Head of Finance
  • CRO or Head of Sales
  • COO or Head of Operations
  • CTO or Head of Product

In cases where one executive wears multiple hats, we offer the flexibility of conducting two interviews with the same executive, each focusing on distinct aspects. To ensure a productive conversation, we provide tailored questionnaires to each executive, building upon Phase I findings. These questionnaires serve as preparation guides and data collection tools for our interviews.

By engaging with your key stakeholders, we create a rich dialogue that fuels strategic decisions and unlocks your business’s full potential.

Interested in a complimentary 30-minute financial model review?

Our Deliverable: An Actionable Roadmap

We provide you with a comprehensive, actionable roadmap that offers insightful recommendations on various vital aspects of your business. Our deliverable encompasses the following key components:

Optimizing financial model:

  • We’ll guide you on how to fine-tune your financial model to align seamlessly with your sales strategy;
  • This alignment has a profound impact on your operational efficiency and HR management;
  • Expect clear, practical steps to ensure your financial strategy is in perfect alignment with your business goals.

Elevating financial reporting:

  • Our roadmap includes recommendations to enhance your financial reporting process;
  • This will empower your management team with actionable insights, enabling them to make informed decisions about your business’s performance and necessary changes.

Evaluating financing arrangements:

  • We’ll critically review your current financing arrangements, ensuring they are optimally suited to meet your company’s evolving needs;
  • Our recommendations provide clarity on whether adjustments or alternative financing options are required to sustain your growth.

Reducing costs and streamlining operations:

  • Our roadmap identifies opportunities for cost efficiency, helping you maximize resource utilization and improve your bottom line;
  • This will empower your management team with actionable insights, enabling them to make informed decisions about your business’s performance and necessary changes.

Our deliverable is a compass for navigating through the intricate landscape of financial strategy, reporting and resource optimization.

The roadmap is delivered as a PowerPoint presentation and presented in a 2-hour meeting to the management team.

Supercharge Your Finance Team

Our innovative, insightful process is designed to uncover any gaps in your current financial management cycle and provide you with crystal-clear recommendations on the necessary steps to address them.

How can we help you?

We work with your finance team to implement our recommendations.



See What Others Are Saying About Us

“I had the pleasure of working with Victoria for building a working financial model …

“Victoria is an amazing resource that every start-up should have. She is …

“I have the greatest appreciation for Victoria’s contribution in analyzing financial trends …

Still have questions?

We are happy to talk to you. Book a FREE 30-min consultation now by pressing the button below and, as a bonus, we will send you a COMPLIMENTARY financial health checklist.

Press the button above to accelerate your fundraising process. We will help you create a defensible valuation and financials, investors will take seriously!